FullProof Market

Our Mission

Bringing trust back to the pantry.

We built FullProof Market to help mission driven brands prove what a label alone can't, and to give shoppers real proof, not just promises.

The label doesn't tell the whole story.

Contamination, mislabeling, and undisclosed substitutions are more common than most shoppers realize and none of it shows up on the packaging.

By the numbers

Heavy metals in baby food

  • •95% of baby foods tested contained detectable heavy metals, including lead, arsenic, cadmium, and mercury (Healthy Babies Bright Futures, 2019; cited by U.S. Congress in FDA oversight calls).
  • •A 2025 global review found more than 60% of infant formulas and baby foods worldwide contained detectable cadmium, lead, and arsenic, with mercury present in over 30%.
  • •83% of foods tested by Consumer Reports contained more lead than the recommended public-health limit.

By the numbers

Heavy metals in chocolate

  • •Consumer Reports found 71% of dark chocolate bars tested exceeded California's safety thresholds for lead, cadmium, or both (2022–2023 testing).
  • •A broader test across chocolate categories found roughly one in three products contained concerning heavy metal levels.
  • •23 of 28 dark chocolate bars in one round of testing exceeded daily safety limits for lead and/or cadmium.

By the numbers

What's actually in "clean" labels

  • •Independent lab testing has repeatedly found that products labeled '100% avocado oil' contain significant amounts of other, undisclosed oils.
  • •Herbs and spices, a category with minimal routine testing, have been found in independent lab reports to contain detectable heavy metals including lead.
  • •None of this required a product to break the law. Most contamination falls into regulatory gaps rather than clear violations, which is exactly why label-reading alone can't catch it.

What We Believe

Trust is what's missing. Proof is how we bring it back.

Every product on our shelf is independently tested, not just once, but on a recurring basis. Consumers get full access to reports and no marketing spins.

See what's actually in your food.

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