Our testing standard

Nine ways we look beyond the label.

We don't just restrict or ban 1,000+ harmful ingredients. Every approved product is independently tested for hidden contaminants and label accuracy.

ICP-MS

Trace Lead, Arsenic, Cadmium, and Mercury are screened down to safe levels.

Help shape our first fully-tested shelf.

The first 1,000 members receive Founding Member status: first year free, then $2.50/month after.